Virtue Signaling

The artifact contains virtue signaling.

Virtue signaling is the act of publicizing one’s virtue, morality, kindness, or enlightenment in way that is smarmy, inappropriate, or palpably artificial. Virtue signaling is generally characterized by smarmy language, sentimental cliche, and indulgent sermonizing.


The Virtue Signaling flag is best used to identify media artifacts and personalities who engage in deceptive virtue signaling before a mass audience. It is not generally intended to mock expressive or empathetic outbursts, however artificial, in the public at large.